Wal-Mart Abroad (Part 1)

It would seem logical to assume that Wal-Mart would be successful on a global basis, just as it is in the US. Wal-Mart has built up a phenomenally strong position in the US, selling a vast array of goods at affordably low prices. Just as in the US, many consumers in other countries have a strong interest in buying low price goods at a one-stop shop.

Where Wal-Mart went wrong

Yet Wal-Mart seems to have been an innocent abroad. When Wal-Mart first entered markets that ranged from Chile to China, and from Germany to South Korea, it insisted on offering American style products in American style stores. It just never seemed to occur to the good folk who run Wal-Mart that consumers in other countries might have different tastes from Americans.

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