Mission Statements - Getting Them Right (Part 4)
Walk the talk
Walk the talk in the mission statement – otherwise your mission statement is nothing more than a collection of words. So, for example, if an organization’s mission statement includes the statement that it will “delight our customers”, it is essential for executives to carry out customer satisfaction surveys on a frequent basis so that they can see whether their organization is actually fulfilling its mission. Executives who follow the directions of their mission statements make them into effective tools for both business strategic planning and for employee strategy coaching.
Using the CDW rule
It takes work to develop a mission statement that is concise and which differentiates your organization. It takes even more work to put the mission statement into effect. But by using the CDW rule you, too, can make your mission statement into something that will help your organization succeed at business strategic planning, and with strategy coaching.