Mission Statements - Getting Them Right (Part 2)


Mission statements should be concise. This matters, because the longer a mission statement is, the less likely people are to remember it. To illustrate this point, how many people do you know who can recite their organization’s current mission statements off-by-heart? (When I ask this question, only a small fraction of the executives that I ask are actually able to recite their organizations’ mission statements, without prompting.)

The lesson here is quite simple - keep your mission statement concise. In practice, a mission statement should be no more than one sentence, so that it can assist both with business strategic planning, and with strategy coaching.

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